Getting PR-ready (a series)

Before you jump head first into pitching to the media, it pays to make sure journalists have everything they might need. This not only saves time but ensures you’re super efficient at delivering, and maximises your chances of locking in coverage. 

This is a series, so let’s deep dive into the first one!

Images

Quality

Avoid sending grainy, low quality images. Opt for high-resolution images (ideally 1MB plus). For large attachments, consider using Google folder or equivalent to prevent emails from landing in spam folders!

Variety

Choose based on your pitch. For instance, professional headshots of the spokesperson or images of a product or service, with a mix of cut-out and lifestyle if possible.

Mix it up

For stories with data, create an infographic that neatly provides a snapshot of the results. Simplifying your data can enhance the story’s appeal. 

Format

Provide a mix of both landscape and portrait to offer plenty of options, particularly if featuring in print. 

Label 

Make it easy for journalists to identify your images. Label your pictures clearly.  For people images, include full names and ages if relevant to the story.

Interested in how you can prepare your business for the media? Get in touch and book a one-hour consultation with us for free.