Vampire Outdoors

With a mission to get more plus-size people enjoying the outdoors, Vampire Outdoors wanted to reach a wider audience through lifestyle and consumer media. At its heart, Vampire Outdoors is about helping people feel that the outdoors is for them. Because the reality is, many people don’t feel that way – they feel excluded, whether that’s because of their body size, confidence, lack of representation, or simply not seeing people like them reflected in outdoor spaces.

We got to work, placing features that told Vampire Outdoors’ story, and why it is important to have this offering.

The results – interview features in lifestyle media such as Velvet Magazine, Live for the Outdoors and Country Walking. We also conducted local press outreach, following an award win, landing coverage across Cambridgeshire media.