Brands in the Metaverse

One month into 2022 and we’re already seeing a lot of brands experimenting with the Metaverse. It may not be a replacement for physical events yet, but this new world has a list of benefits. The Metaverse is more accessible, allowing people to attend no matter where they are in the world, it is kinder to the environment, and it brings together communities with shared interests.

We break down the latest and greatest creative brand entries into the Metaverse. So let’s dive into what’s new this month:

McDonald’s hosts a lunar celebration in the Metaverse

To celebrate Chinese New Year, McDonald’s has partnered with fashion designer Humberto Leon to create a one-of-a-kind collection of zodiac animal designs. The exhibit will take place in the Metaverse, accessed at McDHallOfZodiacs.com.

Universal & Snap promote J-Lo’s ‘Marry Me’ rom-com film

This event is happening today (February 4th) and was in fact delayed due to popular demand. The concert will see J-Lo perform as an Avatar form of her character in the movie. Guests can log in here: https://www.marrymevirtualconcert.com/ or for those who connect via Snapchat, they will be able to see their Bitmoji in the crowd, among other interactive elements.

Metaverse platform Decentraland is hosting its first Metaverse Fashion Week

Decentraland’s fashion week will start March 24th, featuring dozens of global brands. Virtual avatars will walk the runways, with virtual stores available, as well as digital front rows and VIP afterparties. Anyone can attend MVFW, but to buy a wearable, they’ll need an Ethereum wallet. 

P&G took its first step into the Metaverse with ‘BeautySphere’

Launched as a virtual storytelling world, BeautySphere will focus on responsible beauty. Accessed at www.beautysphere.com, customers can learn more about P&G’s practices in Sustainability, Safety, Transparency, Quality & Performance, and Equality, Inclusion & Wellbeing.