Fergus James is Dubai’s diamond specialist, creating custom engagement rings and fine jewellery. We worked with them to craft the messaging of its re-brand and generate awareness across the UAE.
“Rachel worked on a number of key tactical turnkey PR projects for Fergus James helping to raise our profile and drive brand recognition in the Dubai marketplace – as a result of Rachel’s excellent network, can-do attitude and hard work, we gained some fantastic media placements in prestigious publications such as Vogue and Esquire. I would have no hesitation in wholeheartedly recommending Rachel for anything PR related – she was a pleasure to work with!”
If you’re still measuring PR success by the number of articles and reach, it’s time to upgrade your thinking. In 2025, PR isn’t just about simply reaching audiences – it’s about being remembered by AI.