The Only Anti-Aging Cream Kids Should Buy…
This campaign from Kiehl’s is wonderful for so many reasons. But the reason it works? Let’s delve in……
It’s been a pretty full-on week – for some brands more than others. Crisis comms have been in full swing in the UK and abroad. Here’s a breakdown of some of this week’s gems…
Elon Musk’s takeover has rumours flying that Twitter is close to collapse. It’s been reported that around 1,000 Twitter employees have been let go and the platform has become the ‘wild west’ with fake accounts created to impersonate brands and personalities. The ability to purchase a blue tick has eroded trust on the platform. A fake account for Eli Lily and Company shows how easy it is for fake news to spread.
Can Twitter pull it back? I have a feeling they will…
Here’s hoping Tampax US’s latest faux pas was another fake tweet…
Tampax has blown up on Twitter with #BoycottTampax trending across the world. With just one tweet the brand has been slammed for being ill-judged and called out for its ‘misogynistic bullshit’. This is a perfect example of why social media posts need a careful approval process…
The World Cup has now officially started – but Qatar controversy is still in the limelight. The host nation has been heavily criticised for its lack of human rights, from its migrant workers who died creating its stadiums, to its archaic laws on LGBTQ+. Last minute miss-management has also seen the withdrawal of alcohol sales and £185-a-night football fan zones that contain little more than a tent with a basic fan (and brown running water).
We can’t help but wonder whether the cost of the World Cup was worth it for Qatar – once a nation that people knew little about (other than its wealth) – now a nation that is known for all the wrong reasons.
We can’t mention Qatar without its ambassador, David Beckham. His £150 million deal with Qatar has been slated and while many have tried to squeeze out an apology and withdrawal of the deal (the most recent from comedian Joe Lycett) – Beckham has stayed quiet. Can ‘Goldenballs’ recover from such a damaging hit to his reputation? The Times explores the impact on the Beckham brand and the general consensus is yes, he most likely will recover.
Beckham is the most in-demand person in advertising, with wide-ranging appeal. He has recovered from setbacks before, and will likely do so again.
‘It’s me – hi, I’m the problem it’s me!’
With a huge demand for the Taylor Swift Eras tour at the pre-sale, Ticketmaster announced it can no longer put the tickets on sale to the public. Ticketmaster’s parent company, Live Nation, blamed “historically unprecedented demand”, but Taylor and her fans were not happy. This debacle gained the attention all the way up US politics with Amy Klobuchar, the chair of the Senate’s antitrust committee, expressing “serious concern about the state of competition in the ticketing industry and its harmful impact on consumers”.
Want to know how to navigate your business out of a crisis – or prevent them in the first place? Get in touch.
This campaign from Kiehl’s is wonderful for so many reasons. But the reason it works? Let’s delve in……
Brat Girl Summer is officially the biggest marketing hook to jump on – even Kamala knows it, after…
Entering into international markets is no doubt an exciting time. Both PR and marketing are pivotal in capturing the…
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