14.04.2023
Is your PR pitch working?
Crafting a pitch to a journalist may seem easy, but getting it wrong can jeopardise your chances of…
08.02.2023
Will ChatGPT disrupt the future of PR and journalism?
OpenAI‘s ChatGPT exploded on to the scene in November last year, hailed as the most impressive generative AI…
01.11.2022
The new rules: the age of the enlightened consumer
Purpose-driven, socially conscious, inclusive and empathetic… …these are the new rules determined by the enlightened consumer. Younger generations…
21.10.2022
What is Dark Social? And what does it mean for brands?
I must admit, the term Dark Social brings to mind images of Darth Vader and a hidden underworld….
19.10.2022
4 reasons why PR is essential for small businesses and startups
PR is typically seen as a service that is exclusively for large corporations with big budgets. Agencies come…
04.10.2022
Does PM Liz Truss have a communications issue?
Liz Truss- Illustrated by Jeannette Khouri This week we saw Prime Minister Liz Truss U-turn on the 45p…
07.09.2022
Boohoo X Kourtney – “we’re in hell”
News broke yesterday that Kourtney Kardashian is to be the new ‘Sustainability Ambassador’ for Boohoo. I would have…
06.09.2022
This Week’s Top 3: most inspiring PR stories
Making moves against ageism, funding destroyed farms and breaking stereotypes…here’s the Top 3. Burger That Could Not Be…
02.08.2022
*Winner!* PR Specialist of the Year at The Freelancer Awards
Yuno Juno’s Sweet FA Freelancer Awards 2022 have taken place and I’m excited to announce I won PR…
04.05.2022
Newsjack your way into the media
Newsjacking can be a great way to generate awareness for your business by ‘hijacking’ the news agenda. Not…