The Only Anti-Aging Cream Kids Should Buy…
This campaign from Kiehl’s is wonderful for so many reasons. But the reason it works? Let’s delve in……
There are a lot of marketing tactics out there (social, advertising, PR, email marketing…the list goes on), and while many businesses would love to be able to spin those plates and do it all, most of us have to pick and choose.
Whether you have time restraints, limited resources or a small budget, PR is a powerful tool to get your business seen and heard.
We’ve all heard the cliches – from ‘PR spin’ to Ab Fab – but why is PR actually important for you and your business?
What is the first thing you do when looking into a company? Google it. So imagine someone googles your business and finds you have been featured in Forbes, The Guardian, Daily Mail? It gives an immediate source of credibility, helps build your authority, generates awareness and ultimately sells what you are offering.
The more articles that link to your website, the more you signal to Google that you are legit. You will soon start to see your website creep up those google rankings.
Imagine you meet a man called John and he says ‘I’m great in bed’ – that’s advertising. Now, if your friend tells you ‘John is great in bed’ – that’s PR. Who are you more likely to believe? Through third parties (publications, influencers, journalists etc.) talking about you, your business, products or services, you are getting a seal of approval that you can never get from saying first hand. (Sorry John).
Generating PR coverage is great while the going is good, but most businesses will be faced with a crisis or two at some point. Crisis management plans can support you to get the right messaging in place so you are ready to respond and can limit any further damage.
We know that advertising costs a LOT of money. You can place an ad in a national newspaper for tens of thousands of pounds, but you can actually secure coverage for free…you just need to know how. We support you to get your PR programme up and running – get in touch to find out more!
Having clarity over your messaging, values and mission is vital when communicating with your customers. A PR professional will help you shape your narrative and can be a great sounding board to sense check how your business is communicated.
This is my last point, though the list goes on, for sure! When you land coverage in a top tier publication, you will attract more interest, business and ultimately sales. We’ve seen this happen first-hand from just one piece of powerful coverage. Ka-ching!
This campaign from Kiehl’s is wonderful for so many reasons. But the reason it works? Let’s delve in……
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Want to know more? See if we’re the right fit for you and get in touch at rachel@commsbar.com for a free consultation.