‘Kamala IS brat’

Brat Girl Summer is officially the biggest marketing hook to jump on – even Kamala knows it, after changing her X profile to the Brat green and font.

It’s been only two days since President Biden stepped down from the Presidential race and it seems Kamala is going straight for that Gen Z audience.

Charli xcx’s album ‘Brat’ has taken pop culture by storm, with ‘Brat Girl Summer’ being the theme of the moment – from fashion, to attitude and drink choice. Though I’m sure she wasn’t expecting it to reach this scale.

What do you make of this campaign?

And more importantly, can your business get involved in Brat Girl Summer? Before jumping in, make sure to check it’s right for you, your brand and most importantly, your audience. Will it resonate?