26.07.2024
This campaign from Kiehl’s is wonderful for so many reasons. But the reason it works? Let’s delve in…
Kiehl’s latest campaign highlights what the true skin care routine for kids should be. It is a sad case that millions of kids across the world are using and abusing skincare routines, made for adult skin.
We love how Kiehl’s takes on this issue. It works because:
➡️ It is relevant: the campaign highlights a real issue for many young girls, who choose to use skincare that’s not right for their skin 🥴
➡️ It hits an emotion. We all know young girls that have been swept up in this, even as older women we are chasing the best 6-step skincare routine. Why? I do not know.
➡️ It’s bold. It goes up against other skincare brands that are encouraging younger people to embrace it.
What do you think of it?
If you’re still measuring PR success by the number of articles and reach, it’s time to upgrade your thinking. In 2025, PR isn’t just about simply reaching audiences – it’s about being remembered by AI.
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