This Week’s Top 3: most inspiring PR stories

Making moves against ageism, funding destroyed farms and breaking stereotypes…here’s the Top 3.

Burger That Could Not Be

Having worked with McDonald’s recently, I’ll admit I’ve grown a soft spot for the brand. And seeing this latest campaign from McDonald’s Spain is a great example of brands executing with (timely) purpose.

McDonald’s Spain has created the 1 Euro ‘Burger That Could Not Be’ in support of wildfire-torn farms. All profits went to struggling farmers, while the creative concept was a classic McDonald’s box, burnt in charcoal black – representing all the food lost due to Spain’s wildfires. What I love about this campaign is its simple execution, with a strong creative and purpose-led mission.

Shake It Mama! Notting Hill Carnival Style

I’ve seen this campaign EVERYWHERE, which shows how successful it has been. Alexandra Burke wore a breast pump (Elvie) at this year’s Notting Hill Carnival – an extra accessory to the singer’s carnival outfit.

As soon as I saw this, I knew it was Elvie. This brand has gone from strength to strength, and this latest execution is the perfect way to break down stigmas while living up to its brand value of empowering women.

Dove launches #KeepTheGrey campaign

Dove has been synonymous with challenging norms, and its latest campaign is no exception. #KeepTheGrey launched on Dove’s Instagram page last week, supporting women who choose to embrace their grey hair and fight against age discrimination. This comes hot on the heels of  Lisa LaFlamme – a Canadian journalist and longtime TV anchor and senior editor of the country’s popular news program CTV National News – reportedly losing her job over her decision to stop dying her hair. 

What is really great to see is that Dove is not only leading the movement, but has committed their $$$ as well, giving $100,000 to Catalyst, a global nonprofit organisation founded by feminist writer Felice Schwartz, committed to making workplaces everywhere more inclusive for women.