Why is Public Relations important?

New business owners are faced with a number of choices for how to market their business – often with a limited budget. So why should PR be top of the list?

A real simple answer is: the more your organisation is seen (be it online, print, radio, podcasts or TV), the more opportunities will come your way.

Trust, awareness, credibility and validation – only one marketing method accomplishes all four, and that’s PR.

But PR also does so much more than just that.

Builds your reputation

PR protects and builds your reputation. Unlike other marketing platforms, PR generates authentic (and unpaid for) advocacy and awareness for your business. It also helps to tell your story and position your brand in the way you want.

Creates trust

People want third-party validation before buying. For instance, you can tell people that you have the best vacuum cleaner on the market – or The Times can do it for you. Who would you trust more?

Drives SEO

Climbing the google search rankings is no easy feat – but having reputable sites mentioning your business signals to Google that you’re worth being on Page 1.

Prepares for crisis

“It takes 20 years to build a reputation and five minutes to ruin it” Warren Buffet

A good PR strategy should include how to navigate a crisis. This can help you prepare for obvious pitfalls as well as the not-so-obvious.

Connects to your audience

A good PR strategy will also include ways to get in front of desired audiences so that people come to know, understand, and like your brand.