Getting PR-ready (a series)

Define who your spokesperson is.

This may be obvious if there is only you as a founder, but it could be that you need to decide who is best placed within your organisation. Here are a few things to consider.

Your message

Let’s start with what you are communicating. Who in your organisation is most knowledgeable and best placed to speak about that particular topic? 

Credentials 

Why should we listen to this person? What are their credentials and relevant expertise that make them a voice that can be trusted?

Media skills

Can your spokesperson communicate effectively and concisely, are they comfortable in front of the camera and able to answer difficult questions? If not, they may require media training. 

Your audience

Will your spokesperson resonate with your audience, understand their preferences and interests? Are they relatable? 

When you’ve chosen, keep in mind:

Familiarity 

Having a consistent spokesperson helps to build familiarity with your brand. Aim to create consistency to build recognition over time.

Images and bio 

Pitching a spokesperson into the media will require high-res headshots and a bio explaining who they are, and why they are expertly placed to talk about a particular topic.

The right spokesperson can enhance your organisation’s credibility and help deliver your messages effectively, so choose wisely! Want to know more? Get in touch!