How is PR different from advertising?

“Advertising is when you say how great you are. PR is when other people say how great you are. PR is better.” — Guy Kawasaki.

Public image & reputation

PR is used to build and maintain your brand’s positive image and reputation. Rather than advertising, which is paid for, PR aims to do this by ‘earning it’. The thing is, anyone can do this!

Credibility

PR is often more credible than advertising as it is an endorsement by a third party and this is done by building relationships with journalists. As the saying goes… ‘ad is what you pay for, PR is what you pray for’

Timing

PR is a longterm commitment, it requires building and cultivating relationships over time and it will also be critical in times of crisis.

Cost

If you do your own PR…it is free! But it’s also important to have a strategy in place and equally important – time! You’ll need someone in your company who is dedicated to keeping it ticking over, or alternatively, bring in a PR pro!

If you’d like to know more about how The Comms Bar can help, get in touch!