01.11.2022

The new rules: the age of the enlightened consumer

Purpose-driven, socially conscious, inclusive and empathetic… …these are the new rules determined by the enlightened consumer. Younger generations…

21.10.2022

What is Dark Social? And what does it mean for brands?

I must admit, the term Dark Social brings to mind images of Darth Vader and a hidden underworld….

19.10.2022

4 reasons why PR is essential for small businesses and startups

PR is typically seen as a service that is exclusively for large corporations with big budgets. Agencies come…

04.10.2022

Does PM Liz Truss have a communications issue?

Liz Truss- Illustrated by Jeannette Khouri This week we saw Prime Minister Liz Truss U-turn on the 45p…

07.09.2022

Boohoo X Kourtney – “we’re in hell”

News broke yesterday that Kourtney Kardashian is to be the new ‘Sustainability Ambassador’ for Boohoo. I would have…

06.09.2022

This Week’s Top 3: most inspiring PR stories

Making moves against ageism, funding destroyed farms and breaking stereotypes…here’s the Top 3. Burger That Could Not Be…

02.08.2022

*Winner!* PR Specialist of the Year at The Freelancer Awards

Yuno Juno’s Sweet FA Freelancer Awards 2022 have taken place and I’m excited to announce I won PR…

04.05.2022

Newsjack your way into the media

Newsjacking can be a great way to generate awareness for your business by ‘hijacking’ the news agenda. Not…

24.03.2022

Myth-busting PR – series 1

One of our aims is to support small businesses, startups, entrepreneurs and talent to understand the basic principles…

19.03.2022

Does my business need PR?

There are a lot of marketing tactics out there (social, advertising, PR, email marketing…the list goes on), and…